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Facebook Instant Articles: How to Setup With WordPress

  • Category : Marketing
  • Posted on : Nov 24, 2018
  • Views : 1,959
  • By : Tadashi P.

Facebook Instant Articles, introduced in 2015, is a mobile publishing format that enables news publishers to distribute articles through the Facebook app.

Like Google AMP, these articles load and display 10x faster than the standard mobile web, creating a better user experience. Publishers were initially hesitant to comply with this new Facebook initiative, but those that were most interested in getting their content out to new audiences embraced this new content formatting system.

It certainly didn’t hurt that Facebook promised that they would help publishers earnfrom the content they published. Facebook would keep 100% of the advertising revenue for any ads they sold, and publishers could take 70% of whatever Facebook sold for them.

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