The page builder provides drag and drop widgets for items like CTA buttons, videos, and more. The collaboration tools are excellent for providing instant feedback on designs and making real-time edits for other people to see in your organization. All of the sharing modules are completely secure, and you can also chat with others while editing items on the landing page. Overall, Instapage has the most impressive set of features, but it’s going to cost you.

Instapage’s Core plan starts at $69 per month and that gets you everything from real-time collaboration to 20 integrations. The $99 per month Optimizer plan is where you’ll see the A/B testing and heatmaps. Instapage also sells agency and enterprise plans if you need those.

What Makes This WordPress Landing Page Plugin a Winner?

• Instapage offers more than landing pages, with a full suite of collaboration, optimization, report, and page building tools.
• The page builder has a template for every need. So, if you’d like to a landing page for a webinar, there are plenty of options for you. If you’d like to sell an eBook, it has that too. In fact, over 200 customizable templates are provided in Instapage, making it the largest library we could find.
• You gain access to the Bigstock image library, which boasts more than 33 million stock images.
• The collaboration tool is wonderful for those making landing pages with multiple people. You can send instant feedback and generate secure links. I also enjoy that the creator sees immediate edits.

6. OptimizePress

OptimizePress is yet another landing page suite, similar to that of Instapage. It’s made for marketers who want far more than a simple landing page builder. In fact, you can create landing pages, sales pages, membership portals, launch funnels, and authority blog sites. If you don’t need all of this, skip it. However, it’s worth looking into for the $97 one time fee.

I initially couldn’t quite believe the number of features packed into OptimizePress for that price, but the company does a good job of providing options for building unlimited pages on the cheap. If you’re more interested in using A/B split testing and gaining access to video background and advanced design elements, the $197 price point is more up your alley.

Another reason OptimizePress stands out is because the WordPress landing page plugin doesn’t stop working after every renewal period (one year). The only thing you have the option to pay for every year is the support and updates.

When pitting OptimizePress up against some of the other WordPress landing page plugins, I like it best for those who are in need of A/B testing but don’t want to pay the high price over at Instapage. The support team has also been known to be quite friendly, so that’s a bonus too.

What Makes This WordPress Landing Page Plugin a Winner?

• The $97 one-time fee gets you the majority of landing page building features, along with unlimited support for leads and traffic.
• Although it’s a price hike from the smallest plan, a $197 one-time fee isn’t that bad for A/B testing and some other cool features like page engagement actions and video backgrounds.
• The landing page templates are already optimized to convert as many users as possible.
• OptimizePress provides additional options for making membership portal websites, sales pages, authority blogs, and launch funnels.

7. LeadPages

The LeadPages landing page plugin, or really the service, comes with more than 130 industry-based templates and simple design modules for items like popup forms, social media, and contact forms on your landing pages. LeadPages can be used for making all sorts of sales and landing pages, but some of the more unique features come into play when seeing how it stacks up against the competition. For instance, LeadPages has a Facebook Ads feature for instantly combining with your ads to make the perfect landing pages for those social customers. It also provides built-in payments for when you’d like to make a sale right from the page.

The drag and drop customization is done without any coding, so you can create, copy, and clone any pages throughout the process. The LeadPages pricing has an annual plan where you get two months without any billing. The cheapest plan is called Standard, and it costs you $31 per month. If you’re trying to collect payments and drive traffic with Facebook ads–and get some other great premium features–the pricing shoots up to $66 per month.

The one disadvantages is the Leadpages isn’t as tightly integrated with WordPress as some of the other alternatives.

What Makes This WordPress Landing Page Plugin a Winner?

• The drag and drop builder and template collection is quite impressive. However, LeadPages is more for those companies that need some unique features like the Facebook Ads integration.
• You can take direct payments and send customers through a checkout process, right from your landing page.
• LeadPages offers weekly coaching calls, something that you can’t find with any other WordPress landing page plugin.
• Over 160 free landing page templates are packed into LeadPages, making it one of the larger libraries.
• One of the plans has A/B testing.

8. Thrive Architect

If you’re familiar with Thrive Themes, you know all about its robust set of premium plugins and themes. From its headline optimizer to the Thrive Quiz Builder, the company knows what customers want and makes impressive products to match those wants. Thrive Architect is no exception. The Thrive Architect product is a visual editor and page builder for WordPress, and its primary advantage is its simple process for making landing pages. The instant dragging and dropping removes most obstacles you might encounter on other page builders, and my tests show that there are very few glitches or instances where I couldn’t customize an element.

Over 200 landing page templates are included with Thrive Architect, all of which are optimized to improve your conversions, regardless of what you’re selling. Sales and optin pages are covered in full, and you can even find some more specific industry landing pages for webinars and other similar options. The design elements are all prebuilt, including items like testimonials, countdown timers, and email marketing forms.

The single site license falls in the middle of the road compared to other WordPress landing page plugins, at $67 for all Thrive Architect features, unlimited updates, and support for one year. Two other pricing plans are offered, but they all have the same features. The only difference is that you pay more money to use the plugin on multiple websites. So, a five-license pack costs you $97, while a 15-license pack runs you $147.

An interesting part of Thrive Architect is that it tries to eliminate the number of plugins you have running on your website. This way, you can speed up the site and forget about managing so many plugins. For instance, the following plugins are no longer needed, since Thrive Architect has you covered:

• Click to tweet sharing plugins.
• Animation plugins.
• Table builder plugins.
• Font icon plugins.
• Custom font manager plugins.
• Shortcode plugins for layouts.

Thrive Architect has a hefty set of integrations, so I would argue that it’s a reasonable WordPress landing page plugin for those who don’t need the powerful suites like Instapage and OptimizePress.

What Makes This WordPress Landing Page Plugin a Winner?

• Thrive Architect starts at $67, so you’re not paying as much as other premium landing page plugins, but you still receive some excellent content modules and integrations.
• Some of the integrations include email marketing tools like MailChimp, Webinarjam, WordPress, Mad Mimi, and Twitter.
• Conversion-focused content modules are included just for landing pages. Some of these include call to action buttons, testimonials, animated countdown timers, and content boxes.
• Thrive Architect provides animations and hover effects without the need for complicated coding or setting changes.
• The high-converting landing page templates are some of the most beautiful we’ve seen, and you have a huge library to sift through.

9. InstaBuilder

InstaBuilder is sold on a flashy landing page itself, so you get a chance to immediately view what your own landing pages can look like. The single license is listed at $47, and the unlimited license sells for $77. When compared to other solutions, it’s a pretty good price, especially for those developers or network owners who want to use the landing pages on multiple websites. The one thing to remember about InstaBuilder is that it’s completely centered around building landing pages. This isn’t a website drag and drop builder like some of the solutions we’ve talked about above. It’s meant to pump out landing pages fast–ones that convert and grab leads for your company.

To start off, InstaBuilder provides over 70 quality landing page templates. These are basically combinations of the content modules provided through InstaBuilder, and they look wonderful for general and niche marketing pages. Adding graphics is quite easy with InstaBuilder, seeing as how you only have to point and click to insert items like buttons, bullets, and images. I also noticed that it supports some less than well-known media formats such as EZS3 and EVP.

InstaBuilder is another WordPress landing page plugin with rare features for companies trying to get creative with marketing. For instance, you can make a landing page with social media comments embedded into the page. There’s also something called a viral download lock, which locks whatever is on your landing page until the user shares it on Facebook or Twitter. Although the social networks have differing views on this type of marketing, it’s a cool feature to have when trying to build social buzz.

What Makes This WordPress Landing Page Plugin a Winner?

• The InstaBuilder plugin sells for an affordable price and you don’t have to keep renewing every year.
• Over 70 high-converting landing page templates are included with the InstaBuilder plugin.
• You can embed a wide range of media files, some of which aren’t as common as others.
• You can setup time delayed content, like revealing a Buy button only when the customer scrolls down to the bottom of the page.
• InstaBuilder has a viral download lock, which is basically a content blocker until the person shares on places like Facebook and Twitter.
• The email marketing system is rather flawless, with a smart optin system and an easy autoresponder to manage all of the people signing up.
• People can optin to your email list by using their Facebook account. The simplified A/B split testing runs the tests for you instead of forcing you to guess which elements on the landing page need to be tested.
• You can insert social media comment systems and sharing buttons for the ultimate exposure.

10. Landing Page Builder

If all you’re looking for is free landing page templates, the Landing Page Builderplugin might have what you need. They aren’t the fanciest templates, but I’ve managed to design simple, modern landing pages with what they have to offer. And that’s the whole point. You’re not paying a dime, so you receive the starting foundation to what could become a valuable part of your business. You can set up an email subscription form and talk about your company or products. The page backgrounds are interchangeable, and the landing pages are created similar to how you would make a regular WordPress page or post.

These landing pages aren’t made with a drag and drop editor, but rather the visual editor that comes with WordPress. So, for example, you would select a template with a form and some images and text. After that, you can go in and format the text and drop in your own images. The background images and colors are adjusted on the same page, along with fonts and font sizes. There is an advanced version if you’d like to graduate from what the free plugin offers. However, I see this plugin as an opportunity for small businesses and startups blogs to save a little cash but still have the power to make a respectable landing page.

The final area that makes the free version quite useful is the integration with email marketing services like MailChimp and GetResponse. All that’s required is an API key or ID, then the landing page starts accepting email addresses from customers.

What Makes This WordPress Landing Page Plugin a Winner?

• It supplies a package of quality landing page templates for free. Although it takes a little extra design work, you have the chance to cut down on costs but still send people to a landing page that converts.
• The Landing Page plugin connects to email marketing software like MailChimp, dropping email addresses directly into your list.
• Landing Page clears out most of the advanced features you would find on other WordPress landing page plugins. This is great for small businesses that only want the templates and nothing more.
• The landing pages are built using the visual WordPress editor, meaning that most WordPress users should be familiar with the format. This also gives you full control over how you design your page, whereas you’re often stuck with the content modules given to you by other landing page plugins.

11. WPOnepager

WPOnepager is one of the easiest WordPress landing page builders. In fact, the main purpose of this builder is to create landing pages. This page builder is absolutely unique than other page builders because it comes with readymade blocks and minimalistic settings. The developer team of WPOnepager built this tool so that anyone can create a landing page easily and very quickly.

Now your mind might be questioning how quick? The developer team says it would take about 10 minutes, and I am pretty much sure that this is more than enough. You don’t need to drag any element or go through any complex settings. WPOnepager provides readymade blocks and templates, all you have to do is ‘insert and change the content.’ It’s that simple.

Building landing page with WPOnepager is not only faster than some of the other, but you really can create beautiful looking pages. Its smooth, gorgeous animations will win over your heart. WPOnepager comes with a free version, but if you upgrade to the pro version, you get all of their pro features and blocks. The pricing of WPOnepager starts with $39 for 1 site, $99 for 5 sites, and $199 for unlimited sites per year. If you are looking for a landing page builder which will create faster, smoother, and beautiful pages, WPOnepager is a good choice.

What Makes This WordPress Landing Page Plugin a Winner?

• The WPOnepager free version comes with a huge collection of magnificent blocks and templates. It has the potential to create any type of landing page along with all sort of pages.
• It’s not a joke, you can really create your landing page and all other pages within minutes instead of hours.
• Every landing page in WPOnepager is highly optimized for web and entirely responsive. Your site will perform faster without delays.
• Integrate your favorite extension and work seamlessly. If you like to sell, integrate WooCommerce and start your online business with WPOnepager.
• Customize a block or template then reuse it at a later time in WPOnepager. You can even use them on different site.

Which WordPress Landing Page Plugin is Best for You?

As with all decisions about WordPress plugins, you want to take into account which of the features you’re actually going to use. Are you more interested in free templates or an inexpensive premium plugin? Would you rather a full landing page suite with conversion and communication tools or is a speedier interface more up your alley?

In order to make your selection process even easier, we categorized our favorite WordPress landing page plugins based on certain situations:

• The landing page plugin with the best value – Elementor or Beaver Builder.
• The landing page plugin with the most features – Instapage or OptimizePress.
• The best option for quickly building landing pages – Elementor or WPOnepager.
• The landing page plugin with the best templates – Instapage (Honorable mentions: Beaver Builder and Thrive Architect)
• The cheapest WordPress landing page plugin – Landing Page Builder.
• The best landing page plugin for an agency or developer – Divi.
• The right choice if you need A/B testing – OptimizePress.

And that’s all we have to say about WordPress landing page plugins! If you have any questions about this list, or if you’d like to share your own experiences with these products, the section below is open for your comments.